Seems like everyone’s getting into the wearables game nowadays. The latest company to hop aboard the smartwatch train, according to Forbes, is Microsoft. The company is preparing to announce a smartwatch “within the next few weeks.”
According to the article, the device will “passively track a wearer’s heart rate and work across different mobile platforms. It will also boast a battery life of more than two days of regular use, sources close to the project say.”
The watch is slated for release shortly after the announcement, presumably in order to rack up big holiday sales.
Over the past few years, Microsoft has struggled to grab onto the coattails of established tech trends, like smartphones and tablets, entering the market after the winners had long been established. But since Microsoft’s watch will land before Apple’s watch (which is scheduled to release in 2015), it will have only a small number of Android-based watches to contend with.
When you look at it like that, Microsoft may have a good fighting chance. That is, assuming there’s a market for smartwatches in the first place, something that has yet to be proven.